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Digital Tag Analyst


New Directions IT Staffing

Digital Tag Analyst
Remote, US
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If you’re a Digital Tag Analyst looking for a new long-term consulting project, we’d like to introduce you to this exciting opportunity.      

(This is a fully remote six to twelve month consulting opportunity with some likelihood to convert to a full-time employee role).    

We have been engaged in a project that requires a Digital Tag Analyst who will work with a Digital Insights Team to deliver best in class Adobe Analytics implementations.  In this role, the Digital Tag Analyst will:   

  • Leverage Adobe Analytics, HTML, JavaScript and jQuery to deliver best in class tag management implementations.
  • Implement, test and monitor the deployment and management of tags and identifying/triaging tagging issues in an Adobe Analytics, Adobe SDK, Adobe Launch, Adobe Target, Adobe Experience Platform (AEP) and Ensighten tag management environment.
  • Utilize tag management (Adobe Analytics, Adobe SDK, Adobe Launch and Ensighten) to enable the collection of data around customer interactions within web sites and mobile apps.
  • Create and execute release test cases and plans and perform QA (quality assurance) and testing of each tag release utilize tools like: Adobe Experience Cloud Debugger, Omnibug, Fiddler, and or Charles Proxy or Wireshark.
  • Utilize web tools such as console, breaking points and networking to troubleshoot analytics and marketing pixels.
  • Performing data validation using Workspace or other similar reporting tools.
  • Ensure Solution Design Requirements documentation is kept us to date with each production release.
  • Collaborate with internal and external teams to support tagging needs that include Marketing campaigns and 3rd party pixel tagging to track user journeys across channels.
  • Elicit digital channel feature goals, requirements and success measures to enable data collection, analysis and reporting then translating them into technical specifications.
  • Capture reporting requirements then designing, developing and distributing dashboards and ad-hoc reports as requested.
  • Actively participating in Kanban and Agile Scrum teams to execute on the software release process, including attending ceremonies, managing tasks and writing user stories within JIRA.

The appropriate individual will have demonstrated experience in the following:

  • Tag Management development in environments that include a combination of Adobe Analytics, Adobe SDK, Adobe Launch, Adobe Target, Adobe Experience Platform (AEP) and Ensighten.
  • Creation of tags for server-side forwarding, leveraging data collection, AEP or Ensighten SST, and pushing them into the Adobe Analytics platform or other destinations, including third party pixels.
  • Programming languages and environments that include JavaScript, jQuery and HTML to implement custom code for creating some events/tags.
  • Software QA and testing of tags in an Adobe Experience Cloud Debugger, ObservePoint, Omnibug, Fiddler, Charles Proxy or Wireshark.
  • Working knowledge of data collection that includes Adobe Experience Manager (AEP) with schema.
  • Data validation using data feeds, data warehouses or data lakes via SQL.
  • Digital analytics data analysis and reporting.
  • Effective organizational, documentation, and cross-functional team written and verbal communication skills.
  • Knowledge of and/or background with AGILE/Kanban methodologies.
  • Knowledge of and/or background with Glassbox.

Are you Ready to move your Career in a New Direction?

We’d like to meet you.  Please forward a copy of your resume for us to schedule a time to speak or contact us at (866) 999-8600. (You must include your city, state and zip code to be considered).

About Us

Celebrating our Twentieth Year, we’re an Information Technology & Digital Talent Solutions Firm that furnishes its’ clients with a range of recruiting and staffing services while providing career coaching and job search guidance to the candidates and consultants we work with.

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