Senior Marketing MI, Analytics & Research Manager (EMEA)

Permanent

Bruin

Senior Marketing MI, Analytics & Research Manager (EMEA)
london,
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Ref: 28790

Senior Marketing MI, Analytics & Research Manager (EMEA)

The client is a leading global asset management firm that provides a range of investment strategies and solutions globally. They are looking for a Senior Marketing MI, Analytics & Research Manager (EMEA) to join their team.

Responsibilities:

  • Ownership of the development and maintenance of the clients MI, analytics, and research capability within marketing.
  • Leadership, management, and development of the team.
  • Ensuring the delivery is in line with the client’s appetite for risk and policies.
  • Understand in a proactive manner the evolving business needs and external approaches to ensure branding is on trend to the usage of marketing data and research.
  • Collaborate with internal teams successfully, and proactively collaborate with marketing team to support broader marketing strategy.
  • Leading by example, maintaining alignment with company values.
  • Provide insight and ideas on step changes in client experience and commercial results.
  • Serve as an expert and advocate across the business for Marketing MI, analytics and research.

Requirements:

  • Proven experience in delivery of insightful and successful MI, analytics, and research.
  • Team management skills.
  • Client focused attitude.
  • Reputation as an expert in this area through previous experience.
  • Strong data analytics understand and interpretations skills.
  • Proven experience across quantitative and qualitative research and analysis.
  • Marketing channel understanding.
  • Understand of segmentation, lead generation reporting, and automation.
  • Technical proficiencies with data analysis tools (Excel + VBA, Excel PowerPivot, Google Suite (Analytics, Tag Manager), Adobe Analytics and Salesforce), and working knowledge of Supermetrics / Funnel.io, Tableau / PowerBI, Hotjar, Google Suite (Data Studio, Optimise) is desirable.
  • Project management and change management skills.
  • Remains on top of relevant news and industry trends.

Location: london

Bruin recognises the positive value of diversity, and aims to promote equality and challenge unfair discrimination. As a champion of equal opportunity employment we welcome applications from all suitably qualified persons – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. We particularly encourage applications from women, disabled, and Black, Asian and minority ethnic candidates as these groups are underrepresented throughout the financial services industry. Our clients work with us because they value a diverse workforce, and subscribe to our shared principle that all appointments are made on merit and that ability to perform the job will be the primary consideration.

Georgina.Nettleton

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