Social Media Analyst (Pittsburgh)

Contract

Redstream Technology

Social Media Analyst (Pittsburgh)
Pittsburgh, PA
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Social Media Analyst (Pittsburgh)
Pittsburgh, PA

Social Media Analyst (Pittsburgh) Pittsburgh, PA

Social Media Analyst

-Contract Role in Pittsburgh, PA

 

OVERVIEW

The Social Media Analyst will help colleagues and senior stakeholders understand the effectiveness of social media activities and develop metrics-driven strategies to improve performance and meet business goals. You will responsible for executing the firm’s social media measurement strategy on a global basis, and integrating metrics from other interactive communications activities including paid media, email and web analytics. You should have hands-on experience using Social listening and measurement tools; reporting tools such as PPT and Tableau, and a strong understanding of how to leverage metrics and insight to inform the development of effective digital communications.

RESPONSIBILITIES

  • Measure the company’s social media activity using social media community measurement tools. Assist with social media monitoring programs with other centralized teams win Firm communications.
  • Working with stakeholders including those in Firm communications and Firm IT / T&D to ensure analytics is embedded in development roadmaps and deployed consistently
  • Social media analytics: Run reports to incorporate social media monitoring reporting, SOV (Share of Voice) reporting, and other social monitoring reporting.
  • Web analytics: Run ad-hoc reports to incorporate paid media, site performance data and help with analysis and summary of findings.
  • Assist with other ad-hoc projects as needed

DESIRED SKILLS

  • Interpretation skills in reviewing social media data and other online data to react to issues and other concern
  • Data analysis using Microsoft Excel features such as sort, filter, pivot table, etc.
  • Ability to write and edit complicated SQL statements
  • Experience with Tableau highly desired.
  • Experience with a web analytics suite such as Adobe Analytics is also highly desired
  • Detail orientated and analytical minded. Strong organization skills to organize data for presentation
  • Outstanding communications and influencing skills with the ability to clearly communicate data, context, and implications to colleagues and stakeholders (both oral and visual)
  • Collaborative working style

BACKGROUND

  • At least 3-4 years’ experience in a business experience working in marketing analytics, digital/interactive advertising, or social media
  • Highly experienced with a number of social media measurement tools for monitoring and reporting
  • Experienced with working in an office environment
  • A bachelor’s or advanced studies degree or equivalent in public relations, marketing, social media management or business communications highly desired

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