Goodwin Recruiting
Media Planner
Arlington, Virginia
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Integrated Media Planner
We are seeking a dedicated Integrated Media Planner who will be instrumental in devising and executing comprehensive media strategies across both Digital and Traditional channels. In this role, you will delve deeply into local market dynamics, focusing on the General Consumer Market and Multicultural segments within multiple assigned areas.
Integrated Media Planner Responsibilities
- Collaborate with the Supervisor and Director to shape media objectives, strategies, tactics, and channel selection.
- Assess and establish communication goals for individual media channels and overarching campaigns.
- Evaluate a diverse range of media vehicles to determine their suitability for campaign implementation.
- Develop and maintain essential planning documents, including flowcharts, budgets, program POVs, and market landscapes.
- Directly engage in planning across various mediums, including Television, Radio, Out-of-Home, Display, Social, Streaming Video/Audio.
Integrated Media Planner Requirements
- Profound grasp of media fundamentals.
- 3-5 years of prior experience in agency or media planning.
- Competence in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions and Kantar.
- Familiarity with Strata/SBMS, Media Tools, and Advantage is considered a bonus.
- Demonstrates the ability to effectively manage and prioritize multiple tasks.
Integrated Media Planner Benefits
- Medical/Dental/Vision
- 401k
- Generous PTO
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 129316
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Rico Villavicencio